CAC & LTV Calculator

Calculate your Customer Acquisition Cost (CAC) and Lifetime Value (LTV), then see how they compare. The higher your LTV compared to your CAC, the healthier your business potential!

1. Customer Acquisition Cost (CAC)

Total Marketing & Sales Costs

The total amount you spent on marketing and sales (ads, salaries, software, events, etc.) for a specific period (like a month or a quarter).
Example: 5000

New Customers Acquired

The number of brand-new customers who signed on during that same period.
Example: 100

2. Lifetime Value (LTV)

Average Purchase Value

How much does the average customer spend on each purchase?
Example: 50

Purchase Frequency (per year)

On average, how many times does a customer buy from you each year?
Example: 6

Customer Lifespan (years)

How many years do customers typically stay engaged with your business?
Example: 3

From Idea to Execution—Let’s Build!

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Get In Touch

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Phone Number:

816-645-9033

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Site: www.rickeyleathers.com

CAC & LTV Calculator

1. Customer Acquisition Cost (CAC)

2. Lifetime Value (LTV)

From Idea to Execution—Let’s Build!

Sign up for no cost business coaching through MO SBDC

Want a self-sufficient business—and a life you love?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus eget semper sem. Quisque sed convallis quam. Nulla lacinia massa non orci mollis lacinia.

You will learn from someone who has also made the journey to success. The best coaches are seasoned leaders.

Adam Smith • Patrick • London

You will learn from someone who has also made the journey to success. The best coaches are seasoned leaders.

They are skillful in building relationships, and they know how to recap information to reinforce it

Request a free coaching session.

Take the first step today.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus eget semper sem. Quisque sed convallis quam. Nulla lacinia massa non orci mollis lacinia.

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