CAC & Revenue LTV Calculator
Estimate acquisition cost and simplified lifetime customer revenue. Revenue LTV is not profit: this model excludes delivery costs, gross margin, overhead, churn changes, discounting and cash-payback timing. Use it for planning, not as a recommendation to increase ad spend.
1. Customer Acquisition Cost (CAC)
Example: 5000
Example: 100
2. Revenue Lifetime Value (LTV)
Example: 50
Example: 6
Example: 3
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