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Rickey Leathers reading list: 10 books for builders. Build! On Purpose.

10 Business Books for Entrepreneurs

February 19, 2025•5 min read

By Rickey Leathers · Updated October 31, 2026

As an entrepreneur, you’re constantly learning, adapting, and looking for ways to level up. Over the years, I’ve read a lot of business books, but these ten stand out for building a profitable, scalable, and sustainable business.

From strategy and leadership to systems and mindset, each recommendation includes the business stage it fits and the area it can help you work on. Start with the challenge in front of you.

Read with purpose. Put one idea to work.

Choose the book that matches your next business decision. Take a useful idea, apply it, and make space to learn from the result.

Start with the challenge in front of you

  • Testing an idea: All In Startup, $100M Offers, and Blue Ocean Strategy.

  • Building systems and a team: The E-Myth Revisited, Traction, Process, and Who Not How.

  • Leading with purpose: The 7 Habits of Highly Effective People, Start With Why, and Inner Excellence.

These are reading recommendations and my takeaways, not promises of business results.

01. The E-Myth Revisited

Michael E. Gerber

Business stage: Early-stage, Growth
Focus: Systems & Operations

Why read it: A common challenge for small business owners is spending so much time working in the business that they have little time to work on it. This book explains how systems and processes can help a business grow beyond its owner.

Key takeaways

  • You can’t just be a technician; you need to think like a business owner.

  • The best businesses run on repeatable processes, not just personal effort.

  • Create a system-dependent, not people-dependent, business.

02. All In Startup

Diana Kander

Business stage: Idea, Startup
Focus: Business Validation & Product-Market Fit

Why read it: This book reads like a novel but delivers real business lessons on what it takes to validate an idea before going all in.

Key takeaways

  • Don’t build a business based on assumptions—talk to real customers first.

  • Failure is part of the process; the key is learning fast and adapting.

  • The best entrepreneurs don’t fall in love with their product; they fall in love with solving problems.

03. The 7 Habits of Highly Effective People

Stephen R. Covey

Business stage: Any Stage
Focus: Personal Development & Leadership

Why read it: Success isn’t just about tactics; it’s about who you are as a leader. This book teaches you how to build the habits that make you a better entrepreneur, leader, and person.

Key takeaways

  • Focus on what you can control, not what you can’t.

  • Be proactive—don’t wait for opportunities; create them.

  • Begin with the end in mind—clarity of vision leads to better decision-making.

04. Traction

Gino Wickman

Business stage: Growth, Scaling
Focus: Business Systems & Team Management

Why read it: If you’re struggling to scale your business, Traction gives you a proven operating system (EOS) to bring structure and accountability to your team.

Key takeaways

  • Every business needs a clear vision and a way to measure progress.

  • The right people in the right seats is critical for success.

  • Business growth is about discipline, not just ideas.

05. Start With Why

Simon Sinek

Business stage: Any Stage
Focus: Branding & Leadership

Why read it: Most businesses focus on what they do. The best businesses start with why—the deeper purpose that drives them.

Key takeaways

  • People don’t buy what you do; they buy why you do it.

  • A strong “why” builds trust and loyalty with your customers.

  • Great leaders inspire action by leading with purpose.

06. Process

Mike Paton & Lisa González

Business stage: Growth, Scaling
Focus: Operations & Efficiency

Why read it: If your business feels chaotic, this book offers a practical way to document and improve your processes, reducing avoidable confusion.

Key takeaways

  • You need documented processes to scale.

  • Simplicity beats complexity—focus on what truly moves the needle.

  • The less reliant your business is on you, the stronger it is.

07. Who Not How

Dan Sullivan & Benjamin Hardy

Business stage: Growth, Scaling
Focus: Hiring & Delegation

Why read it: Most entrepreneurs think, “How can I do this?” This book shifts your mindset to, “Who can do this for me?” It’s a game-changer for delegation and scaling.

Key takeaways

  • Stop trying to do everything yourself—leverage the right people.

  • Hiring and partnering with experts can help you focus on your strengths instead of learning everything yourself.

  • Effective delegation can create more room for strategic work and a business that depends less on you.

08. $100M Offers

Alex Hormozi

Business stage: Startup, Growth
Focus: Sales & Marketing

Why read it: Your offer is the single biggest factor in making sales. This book teaches you how to create an offer so good, people feel dumb saying no.

Key takeaways

  • Thoughtful pricing and positioning can help customers understand the value of your offer.

  • Solve your customer’s biggest pain points, and price accordingly.

  • Make the value of your offer clear alongside its price.

09. Blue Ocean Strategy

W. Chan Kim & Renée Mauborgne

Business stage: Startup, Growth
Focus: Competitive Strategy & Innovation

Why read it: Most businesses compete in a “red ocean” of competition. This book teaches you how to create a new market (“blue ocean”) where competition is irrelevant.

Key takeaways

  • Don’t compete—create new demand.

  • The best businesses redefine the rules of the game.

  • If your market is crowded, innovation is your way out.

10. Inner Excellence

Jim Murphy

Business stage: Any Stage
Focus: Mindset & Mental Performance

Why read it: Entrepreneurship is a mental game. This book helps you develop the mindset of high performers, so you can stay focused and resilient.

Key takeaways

  • Success comes from mastering your inner world, not just external tactics.

  • The best entrepreneurs train like elite athletes—mentally and emotionally.

  • Your mindset determines how well you handle stress, risk, and setbacks.

Turn reading into action

Pick one book and one decision to improve. If you need a place to start, use the business-stage check-in or explore the free business resources.

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