Build! on purpose.
— You weren’t born to run a generic company.
You were built to lead On Purpose.
“I help entrepreneurs and leaders align their mission, vision, and values to how they hire, sell, and lead—so they can scale with clarity, culture, and conviction.”
Rickey Leathers
Business coach - Speaker - Consultant
I Help Leaders Lead On Purpose
I work with entrepreneurs, teams, and leaders inside the entrepreneurial ecosystem to bridge the gap between why you exist and how you operate.
Using my Build! On purpose. Framework, I show you how to define your Mission,
Vision, and Values—and then use them to:
- Hire smarter
- Retain top talent
- Sell with purpose
- Operate with focus
And scale without losing what matters most. This is how businesses go from reactive to intentional. From chaos to clarity. From good to sustainable.
The On Purpose Framework!
MVV → MVP
From Meaning to Execution
Mission · Vision · Values (MVV) – Clarify your identity, your why, and your long-game.
Manage · Value · Perform (MVP) – Apply it directly to how you MANAGE talent, deliver and communicate VALUE and drive PERFORMANCE.
Because alignment isn’t a soft skill—it’s a bottom-line advantage.
Who I Help
If You're Building People, Purpose, or Performance—I'm With You
Entrepreneurs scaling teams and systems
Corporate leaders re-aligning culture and execution
Franchises building a values-driven operational model
Startups with traction but no internal clarity
Purpose-first organizations that refuse to sacrifice soul for scale
Expert Consulting Services
Entrepreneur Education
Impactful Speaking engagements
Talks That Anchor Real Growth
I don’t just motivate—I align.
My keynotes and workshops are designed to help leadership teams, founders, and change agents walk away with something more than inspiration: a path.
Featured Talks:
1. Build On Purpose - How to Align Your Mission, Vision, and Values to Hire, Sell, and Lead with Clarity and Conviction
2. Culture Is Your Moat - Why a Mission-Aligned Culture Is the Most Strategic Asset You Can Build
3. Build What’s Broken - How to Innovate On Purpose by Solving Real Problems, Not Chasing Trends
Want a self-sufficient business—and a life you love?
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You will learn from someone who has also made the journey to success. The best coaches are seasoned leaders.
Adam Smith • Patrick • London
You will learn from someone who has also made the journey to success. The best coaches are seasoned leaders.
Albert O’Connor • Patrick • London
They are skillful in building relationships, and they know how to recap information to reinforce it
Allan Butler • Patrick • London
Mission, Vision & Values Aren’t Fluff—They’re Leverage.
When used right, Mission, Vision & Values are more than a poster.
It’s a filter for decisions. A magnet for talent. A driver of retention. A differentiator in the market. And yes—a reason people don’t quit.
This is how purpose becomes performance.
The books that changed my life...
You've heard it before. "Readers are leaders!" As a life-long learner, I am always on the hunt for more knowledge. I am sharing a list of my favorite business books for entrepreneurs. Check it out!
Book Coming soon!
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Take the first step today.
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John Doe
Adam simth . Patrick.London
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