Build! on purpose.
— You weren’t born to run a generic company.
You were built to lead On Purpose.
“I help entrepreneurs and leaders align their mission, vision, and values to how they hire, sell, and lead—so they can scale with clarity, culture, and conviction.”
Rickey Leathers
Business coach - Speaker - Consultant
I Help Leaders Lead On Purpose
I work with entrepreneurs, teams, and leaders inside the entrepreneurial ecosystem to bridge the gap between why you exist and how you operate.
Using my Build! On purpose. Framework, I show you how to define your Mission,
Vision, and Values—and then use them to:
- Hire smarter
- Retain top talent
- Sell with purpose
- Operate with focus
And scale without losing what matters most. This is how businesses go from reactive to intentional. From chaos to clarity. From good to sustainable.
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The On Purpose Framework!
MVV → MVP
From Meaning to Execution
Mission · Vision · Values (MVV) – Clarify your identity, your why, and your long-game.
Manage · Value · Perform (MVP) – Apply it directly to how you MANAGE talent, deliver and communicate VALUE and drive PERFORMANCE.
Because alignment isn’t a soft skill—it’s a bottom-line advantage.
Who I Help
If You're Building People, Purpose, or Performance—I'm With You
Entrepreneurs scaling teams and systems
Corporate leaders re-aligning culture and execution
Franchises building a values-driven operational model
Startups with traction but no internal clarity
Purpose-first organizations that refuse to sacrifice soul for scale
Expert Consulting Services
Entrepreneur Education
Impactful Speaking engagements
Keynotes That Align, Not Just Inspire
My talks give leaders more than motivation — they walk away with a clear, actionable path forward.
Featured Talks:
1. Build On Purpose – Align your mission with your operations
2. Culture Is Your Moat – Build a culture that protects and propels
3. Build What’s Broken – Solve real problems, not chase trends
Want a self-sufficient business—and a life you love?
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You will learn from someone who has also made the journey to success. The best coaches are seasoned leaders.
Adam Smith • Patrick • London
You will learn from someone who has also made the journey to success. The best coaches are seasoned leaders.
Albert O’Connor • Patrick • London
They are skillful in building relationships, and they know how to recap information to reinforce it
Allan Butler • Patrick • London
Mission, Vision & Values Aren’t Fluff—They’re Leverage.
When used right, Mission, Vision & Values are more than a poster.
It’s a filter for decisions. A magnet for talent. A driver of retention. A differentiator in the market. And yes—a reason people don’t quit.
This is how purpose becomes performance.
The books that changed my life...
You've heard it before. "Readers are leaders!" As a life-long learner, I am always on the hunt for more knowledge. I am sharing a list of my favorite business books for entrepreneurs. Check it out!
New release!!
Booth Rent Is Dead: A Stylist’s & Barber’s Guide to the Employee-Powered Business Model
The beauty industry is changing — and the booth rent era is over. In Booth Rent Is Dead, Rickey Leathers exposes the hidden costs and limits of the booth-rental model and shows how service providers can build real freedom, stability, and wealth through the employee-powered salon or barbershop model.
Backed by real numbers, proven systems, and years of hands-on experience, this book gives owners and stylists a blueprint for growth — from hiring and leadership to culture, compensation, and scalability.
If you’re ready to stop surviving and start scaling, this is your playbook for the future of the beauty industry.
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Take the first step today.
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John Doe
Adam simth . Patrick.London
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